As a digital marketer one of my skill sets that I’m often asked about is how to get things to rank online. The answer in the most simple terms is to write compelling content and follow attributes that you can find in good successful content.
Here are 5 things that appear in great content that ranks. Whether it’s in a blog about pets or a news article on the New York Times here are attributes that help rankings:
- Identify a problem – Stop with the marketing bull shit and dog crap. State the problem that you are going to explain for the reader.
- Showcase solutions. Not just one but multiple is good. If somebody wants to know how to program an Alexa to work with their Tablet you should explain how to program for a Samsung Tablet and an iPad. Tablet may be broad and nobody wants to read the first 400 words about you blabbing on about tablets. Which brings me to my next point.
- Get to the point. Give answers, provide diagrams, photos, videos, and bulleted or numbered points. Explain a concept incidentally, not as paragraphs that you think are solely done for search engine purposes.
- Speak the lingo of your readers. You don’t have to outsmart your readers or speak as if you are above them. Speak to them in a manner they can understand.
- Make sure the content is relevant and up to date. Evergreen content tends to not be so evergreen anymore with new query updates and answers that can be changed. Depending on the query you are targeting check back once a year on top visited queries and make a list of declining results and go back and update or freshen them up if you can do so.
Hope you liked my 3 minute 5 Step SEO Guide on writing compelling content.