Richart Ruddie Official Site

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How To Write Good Compelling Content

by | Jan 3, 2022 |

As a digital marketer one of my skill sets that I’m often asked about is how to get things to rank online. The answer in the most simple terms is to write compelling content and follow attributes that you can find in good successful content.

Here are 5 things that appear in great content that ranks. Whether it’s in a blog about pets or a news article on the New York Times here are attributes that help rankings:

  1. Identify a problem – Stop with the marketing bull shit and dog crap. State the problem that you are going to explain for the reader.
  2. Showcase solutions. Not just one but multiple is good. If somebody wants to know how to program an Alexa to work with their Tablet you should explain how to program for a Samsung Tablet and an iPad. Tablet may be broad and nobody wants to read the first 400 words about you blabbing on about tablets. Which brings me to my next point.
  3. Get to the point. Give answers, provide diagrams, photos, videos, and bulleted or numbered points. Explain a concept incidentally, not as paragraphs that you think are solely done for search engine purposes.
  4. Speak the lingo of your readers. You don’t have to outsmart your readers or speak as if you are above them. Speak to them in a manner they can understand.
  5. Make sure the content is relevant and up to date. Evergreen content tends to not be so evergreen anymore with new query updates and answers that can be changed. Depending on the query you are targeting check back once a year on top visited queries and make a list of declining results and go back and update or freshen them up if you can do so.

Hope you liked my 3 minute 5 Step SEO Guide on writing compelling content.

–Richart Ruddie

Today I learned About Julia Butterfly Hill

by | Dec 18, 2021 |

A true pioneer and as Nassim Taleb would say optiotnality and another definition that eludes me as I’m typing this note up now. None the less she spent two years from 1997 to 1999 living in a Redwood tree in Humboldt County California.

As an environmental activist who stayed up there during a seige of 40 mph winds, freezing rain, and loggers who were not so happy with her tree sit in. She ended up coming down as they agreed to not tear down any trees within 200 feet(or maybe it was yards) of “Luna” that was the trees name.

After this sit in she gained a lot of notriety and thus the ordeal of living in a tree for two years gave her greater purpose and a role as an activist for the environment. She was even mentioned in Athony Keideses Can’t Stop where the Red Hot Chili Peppers singer says J Hill sitting in the tree top.

High risk has high rewards and a tree sit in was the case for Julia Butterfly Hill (she got the name from a butterfly that stayed on her hand during an entire hike).

Today we haven’t heard from from Hill with all the doom and gloom surrounding global warming. I wonder why that is and where she is in the fight to save mother nature?

For more information on Julia you can read about it here: https://en.wikipedia.org/wiki/Julia_Butterfly_Hill

Thank you and have a happy 2022.

-Richart Ruddie

Algae Has The Opportunity to Fix Textiles

by | Nov 13, 2021 |

As somebody who eats algae it’s nice to see other variations and uses being discovered and invented. This CNN news article discusses an Israeli firm that is using Algae to reduce the amount of water used to create a t-shirt by up to 80%.

In addition to the lower water usage it also reduces harmful chemicals during the creation process. With stronger properties I hope to see this Middle-East startup prosper and change the way that we manufacturer and create t-shirts over the next 30 years.

While change is slow to adapt if it’s economically feasible and better for the environment without increased labor needs this could be a big thing. Only thing is it’s currently being grown via vertical farming so we would need to see an increase in vertical farms growing algae.

Here in Florida I purchase raw living spirulina that is delivered to my door. It’s grown in the Vero Beach, Florida area and delivered in a box that is packed with dry ice packets.

For more information read the CNN Article here:

https://www.cnn.com/style/article/israel-algae-environment-textiles-spc-intl-hnk/index.html

Keeping it Simple in Business Stanford Advice with Richart Ruddie Commentary

by | Nov 11, 2021 | ,

From Stanford Business School’s Kathleen Eisenhardt discusses product development at Google. The real bottleneck was the hiring process and not hiring the top notch computer scientists.

Rules such as looking for eccentric people that like to do strange things. Think Burning Man? Riding a Tricycle. Googlers look for referrals and if you see anything phony or fake on their resume as you want people with integrity.

Developing the rules and figuring out a combination of observing your own data such as partnerships and looking at outside experts. Partly working with outsiders and insiders so you aren’t tunnel visioned.

Certain situations simplicity is better and faster. Complicated data with formulas will over fit that past data and predict a future that is fit to what you were going after.

If there were 3 rules for doing X you are more than likely to remember those 3 rules. So simple rules.

Involve people from below and involve them in testing the data you are observing. Stopping or figuring out how to back off and when to say no or stop or when to sell an investment can be tough as there is no hard and fast rule on the matter.

One of the biggest mistakes in business is staying in something too long she says but she doesn’t know about Bitcoin and Ethereum right? What about Tesla and Alphabet stock?

The moneyball example focuses on getting players with high on base % and it worked great until everyone else in the league figured it out. So changing up the rules and innovating is the most important to success. Remember its never too late to change or pivot.

For more great Stanford University Videos and potentially future Richart Ruddie commentary visit: https://www.youtube.com/watch?v=TfPMHkYaYCo